Personaly I don't agree with how they are marketed, but I think that the problem isn't as much Joe, as it is the people in LA that he's working with.
This is not an official statement - just my personal 2 cents... and if you know who I am you know that I have to set out that disclaimer.
The Trashy Models are like saying the Victoria Secret Models, and while in LA it's pretty cool (Lingere made by Trashy is highly sought after as its custom made to be sexy AND comfortable) its not part of mainstream LARP culture.
A lot of fuss seems to be made because in my opinion NERO went too younger crowd friendly. (I love kids, but I don't want to see a 7 year old playing) The game addresses mature themes, and if the marketing was a fair representative of that then the fact that there are going to be Lingere models at the event might not be as big a deal... the fact is however that NERO has minors playing, as Pages, but playing... I am on hiatus due to Motherhood from playing, and intend to NOT have my daughter cross the grounds of a NERO chapter until she's at least 16.